News Room

The North American Safe Boating Campaign – simply known as Wear It! – is a yearlong effort in the U.S. and Canada focused on spreading the message of boating safety and the critical importance of always wearing a life jacket each and every time on the water. In addition, the campaign reminds boaters of the importance of boating safely, such as taking a boating safety course, never boating under the influence, and knowing navigational rules. The annual campaign kicks off the weekend before Memorial Day with National Safe Boating Week and continues throughout the year.

If you’d like to receive regular updates about Wear It!, email to receive our campaign e-newsletter.

Please download the Wear It! press kit, or quickly find what you’re looking for in our online resource library. If you can’t find what you’re looking for, please contact us.

Media Inquiries

Yvonne Pentz
Paul Werth Associates
Phone: (877) 577-0017

Latest News