READY, SET, WEAR IT! RESOURCES

 

CUSTOMIZABLE MEDIA ADVISORY
Use this customizable media advisory to attract the media and the public to your local event. Email or fax it to local media. Remember to customize the information in [BRACKETS] and remove this statement before distributing to the media.

[ORGANIZATION] to Host Ready, Set, Wear It! Life Jacket World Record Day on May 20

CITY, STATE (DATE) – Ready, Set, Wear It! Life Jacket World Record Day is May 20-26, 2017. [ORGANIZATION] joins participants in cities around the globe will gather to set a world record for the most life jackets worn and inflatable life jackets inflated. This event is part of the yearlong North American Safe Boating Campaign to promote boating safety and voluntary, consistent wear of life jackets.

What: [EVENT TITLE AND BRIEF DESCRIPTION]

When and Where: [DATE, TIME, EVENT LOCATION, ADDRESS]

Hosted By: [ORGANIZATION AND PARTNERS]

Contact: [NAME, TITLE, EMAIL, PHONE]

“This event is a great opportunity to inspect your life jacket and get a refresher on boating safety as you join thousands of people to set a world record,” said Rachel Johnson, executive director of the National Safe Boating Council.

U.S. Coast Guard statistics show that drowning was the reported cause of death in four out of every five recreational boating fatalities in 2016, and that 83 percent of those who drowned were not wearing life jackets.

The local event will feature [BRIEF DESCRIPTION OF ACTIVITIES, SPEAKERS, OTHER ASPECTS OF EVENT THAT MAY ATTRACT MEDIA].

For more information, please visit readysetwearIt.com or [ORGANIZATION WEBSITE].

 

CUSTOMIZABLE PRESS RELEASE

Use this customizable press release to attract the media and the public to your local event. Email or fax it to local media. Remember to customize the information in [BRACKETS] and remove this statement before distributing to the media.

[ORGANIZATION] to Host Ready, Set, Wear It! Life Jacket World Record Day on May 20

CITY, STATE (DATE) – Help break a world record! [ORGANIZATION] is proud to host Ready, Set, Wear It! Life Jacket World Record Day on May 20, 2017. [ORGANIZATION] joins participants around the globe to heighten awareness of different life jacket types that are available, including inflatable life jackets and setting a world record for the most life jackets worn and inflatable life jackets inflated.

Ready, Set, Wear It! will usher in National Safe Boating Week, this year May 20-26, 2017. This one-day event is part of the yearlong Wear It! campaign to promote boating safety and voluntary, consistent wear of life jackets.

The local event will take place on May 20 at [EVENT DETAILS, INCLUDING TIME, LOCATION AND ACTIVITIES OF PUBLIC INTEREST]. More information about the event can be found at readysetwearIt.com.

[QUOTE FROM AN ORGANIZATION OFFICER OR OTHER PROMINENT SUPPORTER].”

The previous world record was set in 2015, with 10,917 participants gathered at 257 events held around the world to set a new record for the number of participants who inflated their inflatable life jacket or wore an inherently buoyant life jacket.

U.S. Coast Guard statistics show that drowning was the reported cause of death in four out of every five recreational boating fatalities in 2016, and that 83 percent of those who drowned were not wearing life jackets.

Members of the boating public – including anglers, hunters, paddlers and others who use boats (don’t forget your four-legged friends!) – are encouraged to attend.

For more information, please visit readysetwearIt.com or [ORGANIZATION WEBSITE].

[GENERAL DESCRIPTION OF ORGANIZATION, INCLUDING WEBSITE AND PHONE NUMBER].

Media Contact: [NAME, TITLE, EMAIL, PHONE]

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CUSTOMIZABLE TEXT PSA SCRIPTS

Use these customizable PSAs to attract the media and the public to your local event. Email or fax it to local media. Remember to customize the information in [BRACKETS] and remove this statement before distributing to the media.

60 SECOND PSA
Note: Keep to 120 words

Boating safety is going international! Join thousands around the world to set a new record for the most life jackets worn and inflatable life jackets inflated on a single day at Ready, Set, Wear It! on May 20 at [TIME] at [LOCATION].

The previous world record was set in 2015, with 10,917 participants – help us break it in 2017! This one-day event is sponsored locally by [ORGANIZATION] and part of the yearlong North American Safe Boating Campaign. Visit readysetwearit.com for more info.

The National Safe Boating Council, [ORGANIZATION] and this station remind you to always wear your life jacket while boating.

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30 SECOND PSA
Note: Keep to 75 words

Help set the world record for the most life jackets being worn and inflatable life jackets inflated on a single day! Come to Ready, Set, Wear It! on May 20, at [TIME] at [LOCATION] sponsored locally by [ORGANIZATION].

The international effort is sponsored by the National Safe Boating Council and Canadian Safe Boating Council. Visit readysetwearit.com for more info. [ORGANIZATION] and this station remind you to always wear your life jacket while boating.

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SAMPLE SOCIAL MEDIA POSTS

Social media is a great way to raise awareness of Ready, Set, Wear It! Life Jacket World Record Day and the importance of always wearing a life jacket while boating. Here are a few sample social media posts. Be sure to follow Ready, Set, Wear It! on Facebook and Twitter, and we’ll follow you back! Remember to use the hashtag #RSWI2017. For more information to support your social media efforts, please visit readysetwearit.com.

FACEBOOK

Join us for Ready, Set, Wear It! Life Jacket World Record Day on May 20!
Share: http://www.readysetwearit.com/, images from past events and infographics available

Help set the world record for the most life jackets being worn & inflatable life jackets inflated on a single day!
Share: http://www.readysetwearit.com/, images from past events and infographics available

Hope you and 10,700 other participants will join us for Ready, Set, Wear It! Life Jacket World Record Day. Let’s smash the world record!
Share: http://www.readysetwearit.com/, images from past events and infographics available

Life jackets save lives! If a boater is wearing one, their chance of survival from capsizing or a fall overboard will dramatically increase. Proud to support @Ready, Set, Wear It! Life Jacket World Record Day!
Share: http://www.readysetwearit.com/, images from past events and infographics available

TWITTER

Help set the world record for the most life jackets being worn & inflatable life jackets inflated on a single day! #RSWI2017
Share: http://www.readysetwearit.com/, images from past events and infographics available

Help us smash the world record for how many life jackets worn on the same day! #RSWI2017
Share: http://www.readysetwearit.com/, images from past events and infographics available

Be one of 10,700 people to break the world record for life jackets worn on the same day! #RSWI2017
Share: http://www.readysetwearit.com/, images from past events and infographics available

Life jackets save lives! Proud to support @readysetwearit on May 20!
Share: http://www.readysetwearit.com/, images from past events and infographics available

#DidYouKnow drowning is the reported cause of death in four out of every five boating fatalities? #RSWI2017
Share: http://www.safeboatingcampaign.com/life-jackets/