CUSTOMIZABLE PRESS RELEASE
Use this customizable press release to raise awareness of this effort. Email or fax it to local media. Remember to customize the information in [BRACKETS] and remove this statement before distributing to the media.
[ORGANIZATION] to Encourage Others to “Wear Your Life Jacket to Work” on May 19
CITY, STATE (DATE) – [ORGANIZATION] announced today its support of Wear Your Life Jacket to Work Day on Friday, May 19, 2017. [ORGANIZATION] joins boating professionals and boating enthusiasts to heighten awareness of different life jacket styles that are available, including inflatable life jackets, and demonstrate their comfort and versatility by wearing them to work.
The annual event, hosted by the National Safe Boating Council (NSBC) serves as a fun, educational element just prior to National Safe Boating Week, May 20-26, the official launch of the 2017 North American Safe Boating Campaign. Educating the boating public about the safety and comfort of life jackets has been a main focus of the campaign. “Wear Your Life Jacket to Work” Day will take place on Friday, May 19 wherever you are!
“[QUOTE FROM AN ORGANIZATION OFFICER OR OTHER PROMINENT SUPPORTER].”
The National Safe Boating Council is asking all participants to take a picture of themselves in their life jacket while at work and post it to the Ready, Set, Wear It! Facebook page or submit directly to the NSBC at email@example.com. Participants are also encouraged to tweet their picture using #RSWI2017.
U.S. Coast Guard statistics show that drowning was the reported cause of death in four out of every five recreational boating fatalities in 2016, and that 83 percent of those who drowned were not wearing life jackets.
Members of the boating public as well as those interested in showing the wearability of life jackets are encouraged to participate.
[GENERAL DESCRIPTION OF ORGANIZATION, INCLUDING WEBSITE AND PHONE NUMBER].
Media Contact: [NAME, TITLE, EMAIL, PHONE]
SAMPLE SOCIAL MEDIA POSTS
Social media is a great way to raise awareness of Wear Your Life Jacket to Work Day and share life jacket and boating safety information. Be sure to follow the North American Safe Boating Campaign on Facebook, Twitter and Instagram, and we’ll follow you back! Follow us on social media and find more boating safety information at safeboatingcampaign.com.
Here are a few sample social media posts. Be sure to share an image with the post, such as employee(s) wearing life jacket(s) or past event photos, or share the campaign website. Remember to use the hashtags #RSWI2017 and #safeboating.
FACEBOOK OR INSTAGRAM
Join organizations and individuals around the world – and wear your #lifejacket2work on May 19 to promote boating safety!
Life jackets save lives! If a boater is wearing one, their chance of survival from capsizing or a fall overboard will dramatically increase.
Don’t just store a life jacket for a “what-if” situation, always wear a life jacket while boating – or to work. #lifejacket2work #RSWI2017
Did you know drowning is the reported cause of death in four out of every five boating fatalities? #RSWI2017
Celebrating the 2017 launch of the North American Safe Boating Campaign by wearing our life jackets to work today! Life jackets save boaters’ lives.
Raise your hand if you wore your life jacket to work today – we did! Share your photo with hashtag #RSWI2017.
Join us for Wear Your Life Jacket to Work Day on May 19! #lifejacket2work #RSWI2017
Life jackets save lives! Wear your #lifejacket2work to raise awareness of May 19.
#DidYouKnow drowning is the reported cause of death in four out of every five boating fatalities? #RSWI2017
Celebrating the 2017 @boatingcampaign by wearing our life jackets to work! Life jackets save boaters’ lives.
Raise your hand if you wore your #lifejacket2work today – we did! Share your photo with hashtag #RSWI2017.